Mobile Camera Stations

An article in the Canadian Press today talks about adding cameras to school buses.  The intent is to deter drivers from passing stopped school buses.  The question is, "will it work"?

I think it has a good chance.  People change their behaviour when they know they are being watched or monitored.  The insurance industry knows this.  In my discussions with industry officials, some insurance companies would be willing to lower rates for insured motorists based on the number of stop light cameras in the area the drivers drive.  The insurance companies have a long way to go before they could convince the vast majority of drivers to put GPS tracking on their vehicles to share with the insurance companies.  However, the statistics prove the fact that people that are monitored act differently.

We see the same thing in our business with GPS tracking for fleets.  People who know they are being tracked act very differently.  In the same way, companies that put up security cameras in key areas see employee theft drop. So, it stands to reason that, if you can get the word out that the school buses are equipped with cameras that will capture an illegal passing of a school bus, you could deter drivers from putting children at risk with their impatience.

I will be interested to see the outcome of the project.  When I find out more I will be sure to tell you how the cameras on school buses project went.

Let me know if you are considering this or something else.

Cheers,

Steven Van Ooyen

CEO-Track What Matters

SchoolBusRoster.com